Transmigrating As a Poor Fake Heiress with Trillions in Family Asset - Chapter 44
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Chapter 44: Speed Test
When Jing-Selection first considered international delivery, they faced a daunting challenge.
In Country Z, labor was relatively affordable and the sheer number of couriers was unmatched globally. Delivery logistics weren’t just efficient; they were a massive engine for employment. However, in most foreign countries—especially in Europe and the Americas—labor costs were astronomical.
“I think starting with trials in Country R and Country H is a great move,” Sang Jing had suggested during a meeting with her father. “Labor is more expensive there than here, and their population density makes it impossible to hire enough couriers for doorstep delivery.”
In their previous life, the Sang family had been preparing to open international markets before the car accident brought them to this world. Sang Wei looked at his daughter with pride; he knew that without her previous illness holding her back, she was a force to be reckoned with. “So, how do you propose we solve the ‘last mile’ problem?”
Sang Jing gave a confident smile. “More robots. Even in our domestic market, our total volume will eventually surpass everyone else due to our population. To build a true logistics kingdom, we need automation.”
She continued, “As for international delivery, we should establish self-service pickup lockers in specific residential zones from the start. We need to train users to pick up their own packages. This way, a courier only needs to drop off bulk loads at the lockers, scan the codes, and move to the next area. It slashes human labor costs significantly.”
Sang Wei laughed heartily. “That is the best experience we can draw from—it’s the perfect solution!”
This was why users in Country R and Country H were able to receive their goods so smoothly before the New Year Festival. However, the coverage wasn’t universal yet. But that didn’t stop determined shoppers.
An international influencer said in a viral video: “They say it will take two months for a locker to be installed in my neighborhood. Do you think I’m waiting two months? Look at my cart! I’ve been playing video games every day just to practice my finger speed for the New Year Festival. I heard people in Country Z are legendary at ‘snatching’ items!”
When asked how she’d get her goods, she replied, “The nearest locker is in another city 100 kilometers away. I’ll just take the bullet train to go pick it up!”
This opened a whole new world for foreign fans.
“My house is too remote for delivery, but there’s a locker in the city center! I’ll just ride my bike there!”
“I’ve already ordered tons of stuff. This ‘address-to-locker’ trick actually works!”
As international orders surged, Sang Jing saw her opportunity. She had been looking for a way to promote the New Year Festival. Seeing the obsession of foreign users, a mischievous smile played on her lips.
She met with Geng Fang. “If we do this right, our marketing will be twice as effective with half the effort.”
The best promotion is when the users become the “water army” themselves. Sang Jing took screenshots of foreign comments, had them translated, and posted a 9-photo collage on Weibo.
@SangJing: Looks like the competition for this year’s New Year Festival is going to be… intense.
Her loyal fans, who usually begged for selfies, were met with mockery instead.
“Wait… I thought I was only competing with 1.4 billion people. Now you’re telling me I have to fight the rest of the world too?”
“Aren’t the inventories regional?! Please tell me the foreign stock is tiny!”
“This isn’t a shopping app anymore. It’s an e-sports game called Speed Test.”
Sang Jing replied to a few fans with playful cruelty: “Everyone is equal. Why would I separate the stock?” “Maybe foreign users won’t like the goods? (Though I can’t guarantee that.)”
This “national vs. international” rivalry sent the topic to the top of the search rankings. Jing-Selection then launched the official promotion in multiple languages.
Domestic netizens were terrified. “I just saw the forums in Country R and H. They are training for this! This is terrifying!” “I promised my mom I’d get the best local specialties from across the country. Now I’m afraid I’ll have to go home empty-handed!”
Meanwhile, the business world watched in awe. An Siyuan told her father, “That’s my sister. Only she could turn a shopping festival into a global competition to drive up demand.”
Even Yan Ye had to admit her brilliance, mocking his own mother: “You looked down on her before. Now, find me one socialite in our circle who can do what she does. It’s a pity—even if you wanted her as a daughter-in-law now, she’d never say yes.”
The only person who wasn’t praising her was Kou Yan. He was frowning. If Sang Jing was footing the bill for his “soft rice” (keeping him), but he couldn’t actually “snatch” the items fast enough, how was he supposed to eat?
He messaged her: “Just send me the money directly.”
Sang Jing: “Why would I do that?”
Kou Yan: “The festival is too hyped. By the time I add items to the cart and ask you to pay, they’ll be sold out. Just transfer the cash now.”
Sang Jing: “President Kou, as the head of the Kou Group, are you really this unashamed about asking for ‘allowance’?”
Kou Yan: “Of course. No one else gets to eat your ‘soft rice’ except me.”
Sang Jing’s heart skipped a beat. She sat alone in her office, coughed to clear her throat, and transferred 200 yuan to him. “Tell me when you’ve used it up.”
200 yuan. It wasn’t enough to buy a decent toy for the puppy. But Kou Yan looked at his phone and laughed softly.