Transmigrating As a Poor Fake Heiress with Trillions in Family Asset - Chapter 38

Chapter 38: The Rural Market Opens Up!

When Jing-Selection was developing its promotion strategy, Sang Jing rejected many of Gong Fang’s initial proposals. She told Gong Fang, “Our target market this time has shifted downward. We are focusing on blue-collar workers and the rural market. These people don’t necessarily spend all day on smartphones. In addition to traditional online marketing, we need methods that are close to their lives and ubiquitous.”

Gong Fang racked her brain but couldn’t think of anything revolutionary.

Then, Sang Jing recalled a trip to the countryside with her parents. She remembered seeing advertisements on the walls of farmhouses along the roads—some spray-painted, others hung as banners. She had discussed this with her father, Sang Wei.

Sang Wei had asked her then, “Why do you think so many companies use this method for advertising?”

Sang Jing replied, “In rural areas, entertainment is still relatively simple. Placing ads directly on the walls of households ensures that more people see them instantly.”

Sang Wei nodded. “Complex ads lack the direct, concise impact of these. People see them every day on their way to work in the fields.”

Recalling this, Sang Jing told Gong Fang, “Consider the most primitive advertising methods. Go to the villages, hang straightforward text banners on the walls of houses where people pass by, or hang banners specifically at construction sites.”

She explained, “They spend all day at the site or in the fields. If they see our ad on their way home or while working, and it’s not flashy but directly tells them that Jing-Selection offers cheap appliances with free delivery and installation, that resonates more with them.”

Gong Fang had an epiphany. “Whenever I go back to the countryside, those big, direct slogans on the walls always catch my eye!”

She led her team to create a promotion plan that highly satisfied Sang Jing. To many outsiders, however, this campaign seemed much “lower-class” and quieter than the previous “Support the Farmers” week. Some even speculated that Jing-Selection was bleeding money and couldn’t afford expensive TV slots.

They weren’t entirely wrong—Jing-Selection was currently operating at a loss due to massive initial investments. But Sang Jing and Sang Wei weren’t looking for short-term profits; they were building a world-class e-commerce platform.

…

The Third-Day Slump

As the festival began, the internet watched closely. Many managers from rival companies were waiting for a failure to validate their own decision not to join.

For the first two days, transaction volumes climbed. But by the third day, the numbers hit a plateau. Skeptics were thrilled. The MD general manager felt vindicated, hoping the Chen and Lin groups would be stuck with massive unsold inventory.

The drop occurred because the existing, tech-savvy users of Jing-Selection had finished their shopping, while the potential “new users”—the rural market—were still hesitating.

The villagers of Yaoye Village were part of this hesitating crowd. Red banners with white text hung on houses along the main road: “Cheapest appliances at Jing-Selection Appliance Festival. Free shipping to your door. Free installation.”

Old Man Sun’s family was tempted. They had a good harvest that autumn and wanted a new fridge for the New Year. They had already picked one out at the town market, but the town shop charged extra for gas to deliver to the village.

Old Man Sun’s grandson, a high schooler, found the name “Jing-Selection” familiar. He searched for it on his smartphone and shouted to his grandfather, who was smoking with other elders at the village entrance: “Grandpa! That fridge you liked in town is only 3,000 yuan on Jing-Selection! That’s 700 cheaper, and they deliver it for free!”

The elders scoffed. “You kids are too naive. You can’t buy things on a phone; it’s a scam!”

The boy was annoyed. “Grandpa, Auntie sold all her apples online this year using this exact app!”

Old Man Sun paused. His daughter had indeed sold her entire harvest in a single minute when the village promoted that online fruit scheme. He immediately called her.

“Dad, why are you calling? I’m busy!” his daughter, Auntie Zhang, answered.

“Busy with what? The apples are sold!”

“I’m buying appliances for my son’s new house! Jing-Selection is having a sale. I’m saving thousands of yuan by buying everything here!”

That was all Old Man Sun needed to hear. If it solved his daughter’s “unsellable fruit” crisis, it was trustworthy. He announced to the other elders, “I’m buying that fridge on the phone. It saves us 700 yuan!”

The other elders, who had just mocked the boy, now gathered around. “What app is it? Download it for me too!” “I don’t have a smartphone—Sun, help me buy one, and I’ll give you the cash!”

…

The Rebound

In rural areas, news travels faster than the wind. By that afternoon, the entire Yaoye Village was browsing Jing-Selection like they had discovered a New Continent. Some families even started buying a year’s worth of daily necessities.

This wasn’t just happening in Yaoye Village; it was happening across thousands of towns. By the fifth day, order volumes began a steep climb.

Back at the Chen Group, President Chen had been under immense pressure. Some shareholders had mocked the “rural” strategy, and a vice president had already started planning a “clearance sale” for the leftover stock.

President Chen remained silent, but he didn’t panic. He knew the market was just waking up.

On the fourth day, the numbers climbed.

On the fifth day, the first product sold out.

By the end of the week, every single appliance model in the Chen Group’s inventory was sold out!