Transmigrating As a Poor Fake Heiress with Trillions in Family Asset - Chapter 29

Chapter 29: Jing-Selection Doesn’t Sell Partners

A few days later, Jing-Selection suddenly trended on the hot search list.

The origin of this event could be traced back to “Aid the Farmers” week.

Xiao Yu was one of the users who registered right when Jing-Selection was founded. After her first purchase, she fell completely in love with the app. During the farm campaign, she didn’t buy a single piece of fruit anywhere else, waiting for the event to launch.

The event didn’t disappoint—the variety was massive and the prices were incredibly low. However, the 10-pound minimum per order was a headache for her. Working alone in H-City, 10 pounds of fruit would take her forever to finish.

But she was greedy; she wanted to try everything.

Fortunately, she saw a comment under Sang Jing’s Weibo about “group buying” or splitting orders. After hesitating, Xiao Yu gathered her courage and posted a request to split an order in the comments.

A guy soon messaged her, saying he was also in H-City. Eventually, they teamed up with another couple to split orders. They each bought three different types of fruit and agreed to meet at a shopping mall equidistant from all of them to exchange their portions.

Xiao Yu and the first guy became friends. Half a month later, after the campaign ended and the fruit channel officially launched, the guy confessed his feelings. Xiao Yu liked him back, and the two began a sweet relationship.

The guy was stunned that buying fruit could actually lead to ending his bachelorhood. Overjoyed, he went to Sang Jing’s Weibo to share his gratitude.

“Thank you, Jing-Selection, for solving my single status and giving me a girlfriend! And thanks to the netizen who suggested splitting orders. Without your idea, I never would have met her.”

Bai Ke, who had originally suggested the idea: “???” I’m still single! Why did you get a partner just by splitting an order?!

Other single netizens: “???”

“Excuse me, President Sang, when is the second round of ‘Girlfriend Distributions’? Please notify me in advance, I’d like to claim one.”

“You guys can find love just by splitting fruit? Didn’t you fight over who got the bigger apple?”

“The guy above is destined to be single forever. If you fight over fruit, how is a girl going to like you?”

Under the heated discussion, the hashtag #CoupleAfterJingSelectionGroupBuy climbed the hot searches.

…

The “Dating App” Rumor

People who didn’t know Jing-Selection had three questions:

1. What is Jing-Selection?
2. How do you find a partner by splitting an order?
3. Where do I split an order? Is it too late for me?

Helpful (and mischievous) netizens began to explain:

“Jing-Selection is a spell cast by a beautiful woman. Once you enter this app, you enjoy boundless happiness, but you will lose your fat wallet. As for finding a partner, that’s metaphysics.”

“Jing-Selection lets you spend one portion of money to buy three portions of happiness. You can’t buy a partner, though—that depends on fate.”

Seeing this, Sang Jing’s loyal “career fans” worried these cryptic answers would drive people away. They wanted the app to thrive so they could brag about their idol! So, they started making things up.

“Don’t listen to them! Jing-Selection has plenty of boyfriends and girlfriends. Ten yuan for one, a hundred for one, a thousand for one—every price range available!”

“I found my ‘boyfriend’ on Jing-Selection too! My ‘husband’ is handsome, wealthy, and super ambitious!” (These were female fans fantasizing about Sang Jing).

“My roommates and I solved our single status on Jing-Selection. It’s the best! Download it now!”

Confused netizens thought: Is this a new matchmaking app? Is ‘splitting an order’ code for a blind date?

Countless single men and women downloaded the app. They opened it with questions and didn’t come out for a long time. By the time they finished paying and closed the app, they felt dazed. Wait, why did I download this? Wasn’t it for a blind date? Why am I single AND broke now? Also, where is the ‘Girlfriend’ link? I can’t find it in the search bar!

They went back to Weibo and saw Sang Jing’s official clarification:

@SangJing: Jing-Selection does not engage in human trafficking. Don’t listen to those netizens; they are all ‘single dogs’ making up stories to troll you. However, we do have many excellent products. I hope you have a pleasant shopping experience on Jing-Selection.

Netizens who had just been “scammed” into buying things: “???” They couldn’t believe the internet was this deep. The “loyal fans” were ruthless: “Don’t blame us for lying! we just want this convenient app to last. Besides, now that you’ve been tricked, you can go trick others!”

Furious, the “victims” immediately screenshotted their orders and posted to their own social circles: “Jing-Selection is great! Cheap prices and it really helps you find a partner!”

The cycle continued. More and more people were “scammed” into downloading the app, only to find they liked the products anyway.

…

The Strategy Shift

Initially, the PR department was worried the lying fans would create a backlash, which is why Sang Jing clarified. But the clarification did nothing to stop the momentum.

By the end of the day, Zuo Wei told Sang Jing, laughing, “President Sang, the top real-time search terms on our app are now ‘Boyfriend’ and ‘Girlfriend’.”

Sang Jing was incredulous. “People are actually searching for that in a shopping app?”

Zuo Wei laughed. “A lot of people think we’re a dating site! But new user registrations are skyrocketing. The netizens are messing around, but the results are great.”

Sang Jing’s mind whirred. “Call an emergency meeting.”

Ten minutes later, in the meeting room, Sang Jing addressed her team. “You’ve seen the hot search. People think we’re a dating app. We have a massive influx of traffic. Why don’t we use this to promote the Home Appliance Festival?”

Zhang Ling and Gong Fang’s eyes lit up. This was the perfect timing!

Sang Jing suggested, “Contact the brand partners immediately. Let’s do a ‘warm-up’ event. Pick a few products to promote as ‘pre-event explosions.’ Whether online or offline, give them deep discounts. Let’s make a few products go viral before the main festival even starts.”

Traditionally, appliance brands focused on offline mall promotions—flyers and parades. But with Jing-Selection’s national reach, they could create a unified “hit” product.

At 8:30 PM, the official Weibo posted, and Sang Jing retweeted:

@SangJing: Jing-Selection really doesn’t have boyfriends or girlfriends, but we do have the Home Appliance Festival. The New Year is coming; is it time to add a new appliance to your home? Huge discounts, home delivery, free installation, and the same warranty as offline stores. Is your wallet ready?

Fans commented, “My wallet is feeling unwell,” even as they refreshed the page to see what was on sale.

The appliance brands that had signed on decided to test the waters with small appliances: rice cookers, space heaters, and induction stoves—daily necessities high in demand during winter.

By noon the next day, the brand headquarters received shock reports: The emergency promotion worked too well! All warehouse stock in every major city has been sold out! Requesting immediate restock from the factory!

The appliance brands: “???” Even a pre-event warm-up can sell like this? Last night’s traffic was that high? It seems this ‘Jing-Selection’ really is something else!