Transmigrating As a Poor Fake Heiress with Trillions in Family Asset - Chapter 10

Chapter 10: What Exactly Is This Online Shopping APP?

An Siyuan originally intended to set the matter aside and focus on her etiquette lessons, but some things are easier thought than done. Two days later, she couldn’t resist investigating her foster father’s so-called “business.”

The records showed that shortly after she left, Sang Wei had secured a massive investment to launch something called “online shopping.”

Online shopping? Buying things on the internet? If you give them the money, when do you actually get the goods? An Siyuan felt a pang of bitterness. Why hadn’t her foster parents secured such investment to start a company back when she was still living with them?

She found the venture entirely unreliable. When the project fails and my foster father is buried in massive debt, he’ll come crawling back to me. He’ll beg for that job I offered.

She decided to wait. Sometimes, timing is everything; if the timing isn’t right, her foster father would never realize how vital the opportunity she provided truly was. She even went as far as persuading her mother to “hold” the security and cleaning positions for them, just in case.

Sang Jing didn’t pay any mind to An Siyuan’s little investigation. The people An Siyuan hired were clumsy and left obvious trails, but Sang Jing didn’t care. She wasn’t trying to hide anything, and she knew most people currently viewed her company as a joke anyway.

…

The Strategy Meeting

Even the newly hired PR Manager, Gong Fang, lacked confidence in the company’s future. Gong Fang was a top-tier marketing talent poached from a large corporation, but the pressure of this first launch was immense. She finally presented her master plan to Sang Jing.

“President Sang, here is the proposal for the main event. Some brands have also suggested their own individual promotions to run alongside ours.”

Sang Jing flipped through the pages. The plan was solid but far too conservative—it was essentially a traditional offline retail strategy adapted for the web. It relied on small discounts: buy 100, save 3; buy 500, save 20. It wasn’t even a 10% discount.

“The discounts aren’t big enough,” Sang Jing said, marking the paper.

Gong Fang frowned. “President Sang, we have to consider profit margins.”

Sang Jing looked up and offered a soft, confident smile. For a moment, Gong Fang felt swept up by her boss’s aura.

“You might not have noticed, but the prices we negotiated with manufacturers are extremely low,” Sang Jing explained. “In traditional retail, a product goes from the factory to a distributor, then maybe a wholesaler, and finally the mall—everyone takes a cut. We are cutting out the middlemen. As long as we sell at above 50% of the retail price, we are profitable.”

Gong Fang realized her mistake. She had relied on her past experience without looking at the actual procurement costs. Her plan would have resulted in high profits but zero competitive advantage over physical stores. She felt a flush of embarrassment for underestimating the business.

“Your core logic is fine,” Sang Jing added, softening the blow. “But let’s change things. Remove the ‘coupons for next time’ and make the discounts immediate. Set the range between 10% and 30% off. Put the biggest incentives on referrals.”

Sang Jing pointed at the page. “Instead of just giving a gift for inviting friends, tell users that if they invite a friend to join and make a purchase, they get an additional discount on top of the existing ones. We can go as low as 51% off. We’ll still have a margin, but the growth will be explosive.”

Gong Fang’s eyes lit up. “And not everyone will manage to hit the maximum discount!”

“Exactly,” Sang Jing nodded. “Now, about the lucky draw—place it on the checkout page. Give the user a prompt: ‘You are only 100 yuan away from a chance to win one of these prizes.’ That will push them to add one more item to their cart.”

Finally, Sang Jing added, “Let’s do a ‘New User Red Envelope’—10 yuan just for registering. Let’s see if you can convince them to spend more than that 10 yuan.”

Gong Fang was no longer skeptical; she was electrified. In her old jobs, leaders always complained about budgets being too high. Here, Sang Jing was pushing her to be more aggressive!

“I promise you, they won’t just take the 10 yuan and leave!” Gong Fang declared.

…

The Viral Tease

After the meeting, Sang Jing opened her Weibo account. Because the “original” Sang Jing loved to flaunt her wealth, she had over 100,000 followers—mostly “anti-fans” who followed her just to insult her.

Sang Jing posted a message completely unlike her old style: “Interested in buying things at 50% off?”

The comments flooded in instantly.

“Not flaunting your wealth today? Opening a shop instead?”

“I heard you aren’t an An family daughter anymore. Are you so poor you’re resorting to online scams?”

“I bet it’s just one item at half-price as a gimmick.”

Sang Jing replied calmly: “It’s not a mall; it’s a brand-new way to shop. The official promo comes out in a few days.” “It’s not just one item. If you play it right, you can get almost everything at half price.” “A little spoiler: Daily essentials will be the cheapest. Dish soap: 10 yuan for 2.5kg. Laundry detergent: 20 yuan for 2.5kg. Stay tuned for the official announcement.”

The internet went into a frenzy. 10 yuan for 2.5kg of dish soap? That was practically giving it away!

When someone asked which city this was in, Sang Jing replied: “Location doesn’t matter. We ship nationwide. We are an online shopping app.”

The post went viral. People began connecting the dots: “Is this the same app that reported the fake Jiaofu makeup?”

Public interest shifted from skepticism to intense curiosity. While people still doubted the “online” part, the prices were too good to ignore. The news reached the ears of housewives, spreading like a virus. No one cared more about the price of laundry detergent than a mother on a budget.

Thousands of women who had never used a “shopping app” before began asking around, determined to find out where they could download this thing to start hoarding supplies.